Ghetto blaster
If you've been to Roskilde Festival, you may have become familiar with the Tuborg ghetto blaster – a mobile stage shaped like an oversized ghetto blaster that created pop-up parties with live DJ sets around the festival site for several festivals.
The Tuborg ghetto blaster was created for the Roskilde Festival in 2014 as living proof that the festival's main sponsor, Tuborg, takes it seriously when they proclaim in their slogan that 'they do something for music'. In the years that followed, the oversized music player was a fixture at the festival, where it made a statement in itself and invited people to spontaneous parties with prominent DJs both on the festival site and in the camping area.
The ghetto blaster itself is an old container that was converted and put on the wheels of a truck so that it could easily move around the entire festival area. A PA system was mounted on the outside of the container in the shape of Tuborg's famous logo, flanked by green lights along the edges so that the logo could be seen in the dark. The ghetto blaster was also equipped with smoke machines so that smoke could be shot out from the speakers.
No expense was spared to achieve a classic ghetto blaster look with oversized buttons and lighting effects with an exaggerated wow effect that screamed 80s aesthetics. An LED display was mounted on the front, which both visually presented DJs and music tracks and could also transform into a classic equalizer that visually moves in time with the music.
Inside the ghetto blaster was an automatic podium that could be driven up to the top from inside the ghetto blaster, creating an element of surprise every time a new DJ took the stage. The podium was covered, so that DJs and equipment were protected in case of rain.
The Ghettoblaster was a clever little project, where there was room to play creatively with the technical solutions to create the right combined Roskilde Festival and Tuborg spirit.
Stouenborg has also integrated a new sound system on Aha Livestage, similar to this project, which you can read more about here.